Latinos Inc. and Market Advertising
In Arlene Davila’s Latinos Inc., the author explores the various dimensions and dynamics of Hispanic marketing in the United States. She starts the book by nothing that the Hispanic market is a...
View ArticleThe Conquest of Cool: The 1960s Changed It All!
By Peter H. Smeallie IV In The Conquest of Cool, writer Tom Frank discusses the many dramatic changes that occurred between the 1950s and 1960s, and how those changes not only affected the economic and...
View ArticleBorn To Buy: Children and Consumerism
By Peter H. Smeallie IV In the book Born To Buy, author Julia Schor discusses the various insidious, opportunistic ways in which large, powerful advertising companies/firms target and market to young...
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Hello, I’m a Mac
And if you recognized that line, you’re already familiar with how successful Mac’s marketing campaign really is. To start us out, here’s an example from 1984, and a more contemporary edition. Click...
View ArticleClik here to view.
Hello, I’m a Mac
And if you recognized that line, you’re already familiar with how successful Mac’s marketing campaign really is. To start us out, here’s an example from 1984, and a more contemporary edition. Click...
View Article
